... is the only outdoor show of its kind in the UK. The first Showman's Show was held in 1984 at the Newark Showground, with only 80 or so exhibitors. Until 1989 the show was held every two years but due to demand, from exhibitors and show visitors alike, the then Lance Publications made the decision to hold the event annually. Initially it moved around the country but eventually settled at the Newbury Showground, which has been its home for the last 18 years. Today the show attracts nearly 5,000 visitors over two days and has in excess of 340 exhibitors, who show the most sophisticated structures, equipment and entertainment demanded by the event industry at large.
The Showman's Directory Event Dates
The Outdoor Event Services & Traders Guide
... is the definitive guide to outdoor events across the UK. The Showman's Directory Event Dates is as a calendar of UK outdoor events and contact details of the event organisers. It is updated each year to ensure the accuracy of the information published. The publication will also come with FREE online access to the dates information on our website where you can search for events by date, type or location. We will be regularly updating the website with new events and any amendments to those already listed.
Lance Show & Publications Limited is a family owned business responsible for the publication of the Showman's Directory Event Dates and online Directory as well as the organisation of The Showman's Show. Headed by Stephen Lance and assisted by his wife Jean and son Jeremy, who is responsible for the logistics and co-ordination of The Showman's Show. They have now been joined by Johnny Lance, Jeremy's younger brother, & together they will work to ensure the future success of both the Show and the important Showman's Directory Event Dates. For more information please contact us.