Showman's Show & Showman's Directory

The Showman's Show

The Outdoor Event Services Exhibition

... is the only outdoor show of its kind in the UK. The first Showman's Show was held in 1984 at the Newark Showground, with only 80 or so exhibitors. Until 1989 the show was held every two years but due to demand, from exhibitors and show visitors alike, the then Lance Publications made the decision to hold the event annually. Initially it moved around the country but eventually settled at the Newbury Showground, which has been its home for the last 18 years. Today the show attracts nearly 5,000 visitors over two days and has in excess of 340 exhibitors, who show the most sophisticated structures, equipment and entertainment demanded by the event industry at large.

The Showman's Directory

The Outdoor Event Services & Traders Guide

... is the definitive guide to outdoor events and services. The Showman's Directory was first published in 1968 and over the years has grown into the most comprehensive publication of its kind on the market today. As well as a calendar of UK outdoor events and contact details of the event organisers, The Showman's Directory has lists of service providers, who will ensure the success of your event. It is a 'must have' directory for every organiser of outdoor events - large or small. Order one today! Once you've got it you'll wonder how you ever survived without it.
'Behind every successful outdoor event - is a Showman's Directory'

About Us

Lance Show & Publications Limited is a family owned business responsible for the publication of the Showman's Directory and the organisation of The Showman's Show. Headed by Stephen Lance and assisted by his wife Jean and son Jeremy, who is responsible for the logistics and co-ordination of The Showman's Show. They have now been joined by Johnny Lance, Jeremy's younger brother, & together they will work to ensure the future success of both the show & the important Showman's Directory. It is a tidy, efficient operation that works. For more information please contact us.