New award helps organisations improve their environmental behaviour and, in the process, their corporate reputation Clean Up Britain, the national anti-litter and fly-tipping organisation, is today launching the Green Champions Award, in collaboration with four industry-leading partners. These are Event Cup Solutions, FSG, Reconomy and Zero Waste Events. The Green Champions Award is about asking organisations to embrace sustainable operating practices and to educate their key stakeholders, be that customers, festivalgoers, fans or students and staff.

John Read, Founder of Clean Up Britain, said:

"Quite simply, we're asking - and helping - organisations to achieve the highest standards of environmental behaviour. In the wake of the COVID-19 crisis, we're all even more aware of the fragile nature of our global eco-system. There is now an acute need for organisations and individuals alike to embrace more sustainable behaviour. In fact, many consumers are, increasingly, demanding it"

Since Covid-19 emerged, Kantar, the leading data insights consultancy, reported that over 49% of people said that they now "actively seek out companies and brands that offer ways to offset their impact on the environment”.

The Green Champions Award covers five specific areas:

• Elimination of single use food and beverage packaging

• Reduction of general waste and an increase in recycling levels

• Reducing, capturing and recycling food waste

• Consumer engagement to reduce littering and improve the provision of 'binfrastructure'

• A commitment to increase carbon literacy across the organisation

Commenting further, former Scotland rugby union international and Campaign Chairman of Clean Up Britain, Kenny Logan, said:

"It seems evident that the social responsibility expectation of consumers has become more demanding and discerning. The corporate reputation of an organisation can, undoubtedly, be enhanced through transparent evidence of its sustainable environmental practices. That’s what the Green Champions Award helps deliver".

For further information, please contact John Read at