... is the only outdoor show of its kind in the UK. The first Showman's Show was held in 1984 at the Newark Showground, with only 80 or so exhibitors. Until 1989 the show was held every two years but due to demand, from exhibitors and show visitors alike, the then Lance Publications made the decision to hold the event annually. Initially it moved around the country but eventually settled at the Newbury Showground, which has been its home for the last 18 years. Today the show attracts nearly 5,000 visitors over two days and has in excess of 340 exhibitors, who show the most sophisticated structures, equipment, technology and entertainment demanded by the event industry at large.
The Showman's Directory Event Dates
The Outdoor Event Services & Traders Guide
... is the definitive guide to outdoor events across the UK. The Showman's Directory Event Dates is as a calendar of UK outdoor events listing the contact details of the event organisers and attendance figures where provided. The publication will also come with FREE online access to the dates information on our website where you can search for events by date, type or location. We update the website with new events and any amendments to those already listed.
The Business was founded in 1968 by Stephen and Jean Lance and the day to day operations are now run by two of their sons, Jeremy and Johnny. For more information please contact us.