madamPee has built a reputation with its first “no touch” female urinal. From its conception the goal was to provide a unique hygienic experience for a female audience, adding hydro-alcoholic gel dispenser to the urinals.
During lockdown, the closing of restaurants and pubs highlighted the lack of sanitary options for women in public spaces. As a result, the company has focussed on urban spaces and enabling women to relieve themselves in clean, ecological and adapted urinals. It has developed UrbanPee for permanent use in cities product line of female urinals specifically for towns and cities as a permanent sanitary solution. It comes with a connected sensor to measure the filling of the tanks, lights powered by solar panels and a platform for geolocation and tracking of all urinals. Urine can also be collected with the possibility to be turned into a natural fertiliser.