What if the flexibility of modular exhibition building didn’t have to stop at the exhibition hall doors? At The Showman’s Show 2026, bematrix is taking its frame building system outdoors and showcasing its complete outdoor range together in one setup for the very first time.
Step into the bematrix Universe
Take your first steps into a whole new world at The Showman’s Show. The bematrix Universe is more than just a stand concept: it’s a world powered by creativity, the cleanest energy there is. Renewable, limitless and contagious.
It’s where modular design, technology and sustainability come together to spark new possibilities. And this time, we’re taking that Universe outdoors. Step outside, explore the structures, experience the solutions up close and discover what happens when creativity powers everything you build.
Meet pop-OUT
At the heart of the stand is pop-OUT: bematrix’s modular, weather-resistant structure designed for pop-ups, stages, hospitality spaces, festivals, retail environments and more. The modules can be placed side-by-side or stacked up to three levels high, with the option to add stairs, terraces and railings.
Fully compatible with the wider bematrix product range, structures can be finished with glass, panels or textiles and enhanced with solutions such as LEDskin® and LightLines.
Recently recognised with a 2026 iF Design Award, pop-OUT combines creative freedom with the principles behind the bematrix system: modularity, reusability and smart construction.
A strong partnership with Showplace
For the UK market, bematrix is working closely with Showplace, its exclusive UK pop-OUT partner. At The Showman’s Show, the teams will demonstrate how the system can be used to create flexible outdoor environments and how existing bematrix solutions can become part of a much bigger outdoor story.
More ways to build outdoors
Beyond pop-OUT, visitors will discover beMAX, the structural solution capable of creating seamless spans of up to 14 metres from the ground up, alongside Hybrid LEDskin® two5, a high-brightness LED solution developed for both indoor and outdoor applications.
Through live demonstrations and hands-on discovery, visitors can see the different systems, finishes and configurations up close and explore what modular outdoor building can make possible
About bematrix
bematrix designs and manufactures the renowned aluminium frame system b62. Affectionately known as the system with the big holes, bematrix is a toolless, continuously reusable frame system for the exhibit/stand builder and event producer. bematrix is recognised for its quick and easy construction and for its versatility ‒ each frame can be used as a floor, wall, or ceiling. The system is a full, 360-degree solution that includes straight and curved frames, doors, counters, lighting and wall mounting accessories.
Meet bematrix and Showplace at The Showman’s Show
📅 21–22 October 2026 | 9:30 am–5:00 pm
📍 Newbury Showground
📌 Stand 178–179