Eat to the Beat returns to Showman’s Show
After a fantastic summer of live events, Eat to the Beat is looking forward to heading to The Showman’s Show 2026. Returning to Newbury Showground on 21st–22nd October, the artist, production and crew catering specialist will once again be sharing a stand with Qdos Event Hire and Festival Supplier Awards.
Throughout its 42 years in business, it has delivered amazing food and service levels to some of the world’s largest artists, bands, shows and production teams. Its longevity and success is testament to its wonderful team and crew both onsite and back in the office who all work together to ensure that they’re the very best in their field.
It’s been an exciting year for the team as they gained B Corp certification as part of Global Infusion Group. Building on its established Sustain’ABLE’ approach, the team has introduced initiatives like ‘Rethinking the Rider’ which explores lower-carbon alternatives to backstage essentials. Whilst the focus remains on accurate headcounts, where there is surplus food, the company now regularly works with Musically Fed, a fantastic organisation that ensures that unused ingredients and left over meals make it to deserving families.
Whether it’s a festival, tour or sporting event, the team knows that great catering goes beyond what’s on the plate. It’s about understanding the production, accommodating dietary requirements and making sure everyone feels looked after.
Head to stand 145, Avenue A for a catch-up with the team and a conversation about keeping your artists, athletes, crew, media and production teams fuelled for 2027.