Go-Pak’ has unveiled a dynamic, refreshed brand! The modern, new look for Go-Pak is based on months of internal and external research into the evolving packaging market and the markets the company serves. It wanted to remain true to its roots whilst future-proofing the business, bringing to life its vision and mission, values and personality in a confident blueprint.
Visually, the new logo is a refreshed version of the company’s previous logo, developed to reflect our evolution without deviating from our heritage; dialling up our personality which is modernised, warmer and inspiring with sustainability at the core. It is complemented by the strapline ‘The future of food packaging,’ representing its adaptability, constant evolution and dependable partnership.
The company also has a revitalised vision and mission:
To be recognised globally as the most adaptable packaging business with great customer focus and sustainability credentials. To continually evolve to provide best-in-class/sustainable packaging solutions with outstanding service and quality.
Adam Anderson, group managing director says: “Rebranding Go-Pak is much more than refreshing our logo; it’s a stimulating development for our people and the company and reinforcing our commitment to staying in tune with our customers and the transforming landscape of our industry. The change in branding is reflected in our visual and verbal identity with the design mirroring our journey from a small entrepreneurial business to a corporate enterprise as part of SCGP.
“That is why Go-Pak exists and the products and services we provide help deliver on our vision.
We are building our committed culture by living our values in everything we do – being agile, dedicated to excellence, with integrity and sustainability at our core – that’s how we do business. Our refreshed branding not just a change of logo; it’s our DNA and truly reflects who we are and will be in the future.”