Santa Bell will be at the show all day on October the 21st, strolling around the site, meeting people and spreading a little early Christmas magic!
Aidan Bell is a professional Santa with over ten years' experience, now rebranded as "Santa Bell" and continuing to work in higher-end business, corporate and event work.
Born in Hertfordshire in 1964, Aidan started his career during his teens with roles in National tours of musical theatre. In 1990 he toured ten countries in twelve months with the musical "Hair", before settling in Vienna, Austria, where he lived until 1999, working constantly in musical theatre, cabaret, revues, recording and concerts. During this period, he also recorded several CDs, on one working with Brian May, Anita Dobson and Christopher Lee.
Based back in the UK after 2000, Aidan continued to work in musical theatre, including several productions in Germany, as well as regularly directing UK Christmas pantos, and continuing to work on the gala and solo circuits.
He spent much of 2003-2006 in New Zealand, where work included theatre, music and film. One of his personal highlights was eight days as an Orc in "The Lord of The Rings: The Return of The King".
Since 2015 Aidan has worked as a professional Santa for business, corporate and event work, television and video. He has made multiple appearances over the years, for clients including ITV, Microsoft, Amazon, Brocket Hall, Rosewood Hotels, The Arts Club, TUI, Titan Airways, Boris Becker, Palmbrokers and many more.
From this year, 2026, Aidan is working with an entirely new gold-standard costume and accessories and using the name "Santa Bell".