Selling tickets is a headache.

We’ve got answers. Oh, and snacks.

Stop by at our The Ticket Crowd stand at The Showman’s Show this year for marketing tips and a sugar boost.

Sorry but, who are you?

Hey, I'm Elle from The Ticket Crowd, a marketing agency specialising in festivals, events and live shows.

Basically, we’re an agency who live and breathe events.

Back in 2020, I founded this agency with a laptop in one hand, a 6 week old baby in the other and a determination to get people back out of their houses and rebuild the events sector.

Fast forward to today, we’ve partnered with over 100 event organisers worldwide and sold £7.8m in ticket revenue last year alone and that baby is now 5!

Come say hi at The Showman’s Show?

The Showman’s Show is a hub for the events world. It’s where organisers, suppliers, and creatives gather to talk all things live experiences. We come here not just to showcase what we do but to help you plan you with any real-time marketing issues you might currently be facing.

What’s in It for You?

We’re glad you asked. Swing by our stand, and here’s what you’ll get:

1. Actionable Marketing Tips 

Forget vague advice. We’ll share real strategies that work for 2025–2026 event campaigns. Insights you can implement the day you come home from Newbury Showground.

2. Master the Big Platforms 

Want to know what’s actually converting on TikTok or how to make your Meta ads worth the spend? Just ask away.

3. Get Personalised Advice 

Have a niche outdoor event idea? Or struggling with sales and not sure what to do next? We’ll listen to your challenges and spitball ideas that could turn things around. 

4. The Live Loop 

Experience our Live Loop Model in action. This circular approach embraces emotion, momentum, and storytelling to not just attract audiences but keep them engaged from first glance to final sale. It’s the modern upgrade to the old-school marketing funnel, built around real connections. 

5. Snacks and Good Vibes 

Because, snacks. 

What Is The Live Loop?

Marketing funnels are great in theory, but they don’t reflect how audiences actually behave in 2025 and how they are interacting with your event or telling their friends about it.

People don’t discover events in straight lines anymore. They stumble across reels, are tagged by friends in posts, or ride a wave of FOMO from sold-out announcements. 

Our Live Loop capitalises on this behaviour. Here’s what it fuels:

• FOMO via eye-catching lineup drops or “only 6 weeks to go tickets” ads

• Nostalgia and Community with relatable, “these are my people” content

• Emotional Connection through storytelling (because people buy into feelings)

• Urgency with tiered ticketing models and CTA nudges

• Feedback Loops from user-generated content to keep building momentum

This isn’t marketing events. It’s creating multiple entry points and moments.

See You On The 22nd and 23rd October!

Planning an event is hard. Selling tickets is harder. But we’re here to make it easier. If you’re ready to find out how marketing with meaning (and not just metrics) leads to more ticket sales, come say hi.

We’re in the Exhibition Hall and would love to chat.