Showman's Show Exhibitor Manual

EXHIBITOR BADGES - Exhibitor badges can be registered in your Livebuzz exhibitor hub. Access to this is emailed to the main contact for your exhibiting company. If you need this email re-sending or for any queries please email

EXHIBITOR DATA PENS (Visitor Barcode Readers) - These can be ordered in your Livebuzz exhibitor hub. Access to this is emailed to the main contact for your exhibiting company. If you need this email re-sending or for any queries please email

HOTELS - Event Express have been appointed as the Official Accommodation Agency of The Showman's Show to provide discounted hotel accommodation exclusively for exhibitors and attendees. If you are unsure of your requirements at this stage, Event Express offer flexible cancellation policies which allow you to make amendments and cancellations at no charge until closer to the event date. However, we do advise that you book now and amend later in order to guarantee your preferred hotel.
The Event Express service is completely free to use with no hidden charges and no booking or transaction fees, and the friendly reservations team will liaise with the hotels directly on your behalf. For more information, please contact Event Express directly via the email or telephone number listed below, or alternatively click here to book your accommodation online.

Tel: +44 (0) 1905 732 737  Email:  Link:

PLANT HIRE - ACE Plant Hire 01908 562191 or A-Plant Hire 01635 864222.

SHIPPING & SHOW FREIGHT - Europa Showfreight Limited - Darren Harris - Tel 0121 352 2032 or email

THE SHOWMAN’S SHOW E-NEWS - You will be contacted by Eventive Communications, our public relations consultant, for news stories about your products or service and your presence at the show. Tel 02476 992011 or email

SETUP & BREAKDOWN - If you are exhibiting outside on the Open Space you may deliver equipment or start erecting your stand from 9am on Monday 7th October.  Stands must be cleared by 12pm on Tuesday 22 October. Any equipment left on site after this time may incur a £100 penalty charge per day.  If you are exhibiting in the Exhibition Hall or Covered Units you may start setting up from 9am on Monday the 14th October. If you have hired furniture, this must be collected on the Thursday evening after the event has closed. If you are exhibiting outside, please ensure your staff and crew wear hi-vis jackets or vests.

DELIVERIES - Please ensure that you provide all companies making deliveries to your stand with your company name, stand number and avenue. Delivery to stands on the 16th & 17th October must be made by 8.30am. No vehicle will be allowed within the exhibition area after this time, except in emergencies. The address is The Showman's Show, Newbury Showground, Priors Court Road, Hermitage, Newbury, Berks, RG18 9QZ.

STAND SERVICES - You can find the Exhibition Hall shell scheme specification sheet here. Exhibitors requiring extra items such as shelving, base units or sign writing please contact Ford & Barley,  01623 551120. If you require flowers, you can contact Hanging Gardens, 01256 880 647.  If you require carpet for your stand, please contact Olympus Flooring, 0208 6698938 - To book Furniture for your stand please contact Event Hire, 01922 629009 - Exhibitors requiring AV please contact James Walker at  NSR Communications, 01923 209640 or email If you require an outdoor exhibition unit, please contact Showmobile Services, 0208 4410813 -

PHOTOGRAPHY & FILMING - Reach your audience beyond the event space, share your message and stand out from the online crowd with high quality visual content, that features you and your brand, all delivered on the same day using Visual Hive. Visual Hive are offering The Showman's Show exhibtors discounts on Videography and Photography services. For more details click here:

INTERNET & TECH SERVICES - Etherlive are offering to provide wireless broadband to exhibitor stands, the number to call is 01666 800129 or email for details. Alternatively you can download the order form here.

ELECTRICITY -  If you have booked power and require internal wiring, lights or other fittings, please contact Helen Apps at Excell Electrical - tel: 01233 822059.  Extra work done by Excell Electrical for exhibitors will be invoiced directly by them. If you are making your own arrangements for internal wiring and power distribution, you will be ask to complete a declaration stating you are liable for the safe installation of the supply. If you are supplying your own generator to power your stand, a BS7909 completion certificate will need to be supplied to the Show site office or Show Health & Safety Officer. You can download the forms here: Declaration. G1 Completion Certificate. G2 Schedule results. We ask that no petrol generators are used onsite. 

The Show power supply will be turned on from Monday 14th and will be turned off by 10pm Thursday 17th.  Exhibitors will be responsible for the safe keeping of all electrical equipment hired until handed back to Excell Electrical.  Exhibitors in the Exhibition Hall requiring lighting in addition to the 2 spotlights provided please contact Lance Show & Publications Limited on 01747 854099. In the interest of environmental sustainability, we ask exhibitors to switch off equipment over night and at times when they are not in use where possible.

TRACKING & FLOORING - Exhibitors requiring pedestrian pathway or track for vehicles to stand on should contact one of the following exhibitors:
Autotrak Portable Roadways 01865 373322; GT Trax Ltd 01487 823344; Cap Trac Ltd 01603 880448; Live Trakway 08700 767676

TRAFFIC  - A one-way road system will be in place from Monday October 7th - Monday October 21st and must be strictly adhered to.

VISITOR REGISTRATION - Visitors can register to attend the show via our website, or if you prefer we can send you visitor registration forms to invite your clients to the show.

HEALTH AND SAFETY - Please send all risk assessment and relevant information to Mesh Ruparelia, You can download the Health & Safety form here.

FIRE PRECAUTIONS - The Regulatory Reform (Fire Safety) Order 2005 requires that fire safety is addressed as part of a risk assessment and control measures put in place to minimise the risk from fire. To comply with this order, please ensure that your risk assessment addresses fire safety with suitable control measures and fire fighting equipment placed within your Exhibition Stand. The responsibility for compliance sits with the person or company hiring the space. Lance Show & Publications Limited cannot accept any responsibility for the preparation or production of this assessment, implementation of the control measures or any fire fighting equipment required.

SUSTAINABILITY - You can find the Show's Sustainability Policy here.

For other services or equipment e.g tents, furniture etc we would recommend that you use one of those who exhibit at the show or consult the Showman’s Directory Online.

Full information regarding your space and the show, including your stand number, will be sent to you in September. If there is anything else we can help you with please do not hesitate to contact one of us.