Showman's Show Exhibitor Manual

EXHIBITOR BADGES - You can order your exhibitor staff badges here.

EXHIBITOR DATA PENS (Visitor Barcode Readers) - These can be ordered via the following link - Click to order Barcode Reader or by calling QRS, our registration company, on 0845 1307751.

HOTELS - Hendersons Travel is the official accommodation provider for the Showman's Show. They offer a range of hotels from 2* to 5* near the event venue at Newbury Showground. Visit their website here:  For latest rates and availability, please call them on 01450 374471 or send them an email

PLANT HIRE - ACE Plant Hire 01908 562191 or A-Plant Hire 01635 864222.

PHOTOGRAPHER - Anthony Mosley, 01822 833204.

SHOWMAN’S SHOW E-NEWS - You will be contacted by Michelle Tayton of Eventive Communications, our public relations consultant, for news stories about your products or service and your presence at the show. Tel 02476 992011 or email

SHOWMAN'S SHOW APP - You can download the 2017 Showman's Show App here.

SETUP & BREAKDOWN - If you are exhibiting outside on the Open Space you may deliver equipment or start erecting your stand from 9am on Monday 9th October.  Stands must be cleared by 5pm on Monday 23rd October.  If you are exhibiting in the Exhibition Hall or Covered Units you may start setting up from 9am on Monday the 16th October. If you have hired furniture, we advise that this is collected on the Thursday evening after the event has closed. If you are exhibiting outside, please ensure your staff and crew wear hi-vis jackets or vests.

DELIVERIES - Please ensure that you provide all companies making deliveries to your stand with your company name, stand number and avenue. Delivery to stands on the 18th & 19th October must be made by 8.30am. No vehicle will be allowed within the exhibition area after this time, except in emergencies. The address is Showman's Show, Newbury Showground, Priors Court Road, Hermitage, Newbury, Berks, RG18 9QZ.

STAND SERVICES - Exhibitors requiring extra items such as shelving, base units or sign writing please contact Ford & Barley,  01623 551120. Exhibitors requiring furniture can call Alicia Hill at Thorns, 0208 2756815 or email (If you have hired furniture, we advise that this is collected on the Thursday evening after the event has closed).  If you require flowers, you can contact Hanging Gardens, 01256 880 647.  Exhibitors requiring AV please contact James Walker at  NSR Communications, 01923 209640 or email If you require an outdoor exhibition unit, please contact Showmobile Services, 0208 4410813 -

ELECTRICITY -  If you have booked power and require internal wiring, lights or other fittings, please contact Helen Apps at Excell Electrical - tel: 01233 822059.  Extra work done by Excell Electrical for exhibitors will be invoiced directly by them. Power will be turned on from Monday 16th and will be turned off by 10pm Thursday 19th.  Exhibitors will be responsible for the safe keeping of all electrical equipment hired until handed back to Excell Electrical.  Exhibitors in the Exhibition Hall requiring lighting in addition to the 2 spotlights provided please contact Lance Show & Publications Limited on 01747 854099. In the interest of environmental sustainability, we ask exhibitors to switch off equipment over night and at times when they are not in use where possible.

TRACKING & FLOORING - Exhibitors requiring pedestrian pathway or track for vehicles to stand on should contact one of the following exhibitors:
Gap Group 07921 944290; Trackway Solutions 07800 504069; GT Trax Ltd 01487 823344; Cap Trac Ltd 01603 880448; Live Trakway 08700 767676

TRAFFIC  - A one-way road system will be in place from Monday October 9th - Monday October 23rd and must be strictly adhered to.

VISITOR REGISTRATION - Visitor's can register to attend the show via our website, or if you prefer we can send you visitor registration forms to invite your clients to the show.

WIFI & INTERNET - Etherlive are offering to provide wireless broadband to exhibitor stands, the number to call is 01666 800129 or email for details. Alternatively you can download the order form here.

SUSTAINABILITY - You can find the Show's Sustainability Policy here.

HEALTH AND SAFETY - Pleased send all risk assessment and relevant information to Mesh Ruparelia,, 07920 274129.

FIRE PRECAUTIONS - The Regulatory Reform (Fire Safety) Order 2005 requires that fire safety is addressed as part of a risk assessment and control measures put in place to minimise the risk from fire. To comply with this order, please ensure that your risk assessment addresses fire safety with suitable control measures and fire fighting equipment placed within your Exhibition Stand. The responsibility for compliance sits with the person or company hiring the space. Lance Show & Publications Limited cannot accept any responsibility for the preparation or production of this assessment, implementation of the control measures or any fire fighting equipment required.

We ask that no petrol generators are used onsite. 

For other services or equipment e.g tents, furniture etc we would recommend that you use one of those who exhibit at the show or consult the Showman’s Directory Online.

Full information regarding your space and the show, including your stand number, will be sent to you in September. If there is anything else we can help you with please do not hesitate to contact one of us.